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RyCOM Announces Acquisition of Local Competitor, Skragglies

Change is a good thing…

I am proud to announce that RyCOM Creative has acquired Skragglies, a local digital marketing company. Skragglies clients should be optimistic about the change, with RyCOM’s graphic design, printing, photo/video, consulting, PR and branding services being added to the existing digital marketing services already offered by Skragglies.

The acquisition comes after Justin Skaggs approached RyCOM with health concerns and a need to step away from the industry. Although Skragglies was considered a competitor of our’s, we had worked on many projects together in the past, so this move makes a lot of sense for everyone involved.

RyCOM offers all of the services that Skragglies had been delivering to clients. This means that all existing Skragglies clients will not see any change in available services due to the acquisition. We actually foresee an improvement in service levels and responsiveness. Although the Skragglies name will slowly transition out, we can ensure all of our clients that the local, personal service they received from Skragglies will continue with RyCOM.

We are still in the transition phase, working with Skragglies clients to get them into the RyCOM family. During the transition, we are asking that any current Skragglies clients book a time to come in to meet the RyCOM team and discuss all the ways we can help you get more…

I am really excited about this next phase in the RyCOM story. We faced a fork in the road back in 2017 – Shoot for a national audience and automated growth path or to invest in our community and grow locally. We chose our community. This is the next step in that process.

Ryan Rydell – President, RyCOM Creative

 

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RyCOM Helps to Rebrand Hononegah Community High School

Hononegah Community High School District #207 has undergone a rebrand with a new visual identity. The district, students, parents, and the community can expect to see the new images on all new apparel, uniforms, and materials.

After a long research period, and in cooperation with RyCOM Creative Corp., a marketing & design firm in Rockton, HCHS logos have a new crisp, clean, and strong look. HCHS has a proud history as the Hononegah Indians, and their new images reflect this pride.

Over the years there have been many versions of the Indian head, spear, and other logos, but with the new branding, it will evident what is or is not truly Hononegah.

“We noticed a lot of different versions of our logo floating around, some of which were actually not ours at all, but people were using them to show school spirit. We don’t want to use someone else’s protected artwork, so we hope that these new images will be used by everyone who loves Hononegah and wants to show their support,” says Dr. Kim Suedbeck, Assistant Superintendent.

There is a new typographic logo that many people may have already noticed on some materials, and this logo will be on the new Fieldhouse as well. The newly designed Indian head and spear are both sharp and modern while still feeling historic. The spear head was combined with the traditional branded “H” to create a new school icon that everyone is loving.

“We are honored to work with HCHS on this rebrand. As a designer and parent of Hononegah students, it’s something I take a lot of pride in. The spear and “H” logos were something I took extra special care on. They are used on hats, vehicles, shirts, uniforms, jackets by thousands of people. They had to be representative of Hononegah’s history while also modern enough to be relevant for decades. I am really happy with the final designs.” – Ryan Rydell, President of RyCOM Creative Corp.

The HCHS Indian head remains a part of the school’s identity. Previous versions have looked hand drawn, cartoonish, or had too many colors to reproduce accurately. The new Indian head is crisp and clean while keeping the historic look of the traditional Indian in his head dress.

For anyone looking to use the new images, you can find a style guide on the district’s website Hononegah.org. The guide outlines the logos, colors, and other important usage details.

About Hononegah Community High School District
Hononegah is a public school district in Rockton, Illinois, located between Rockford and the southern border of Wisconsin. The District serves over 2,100 students from the towns of Rockton, Roscoe, Shirland, and parts of South Beloit. The District provides an inspiring and challenging educational experience that promotes reflective critical thinking, civic engagement, and personal development.

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Creative Forces Join For Added Awesome!

Businesses in the greater Rockford area and beyond can now look forward to a new duo in their midst. We have joined forces with Creative Waters Design to bring businesses added benefits in the field of marketing, design and advertising. The combined forces of our 2 companies bring added bonuses to our clients.

Monique Weaver, sole proprietor of Creative Waters, has been servicing clients locally for some time now under the Creative Waters brand. Going forward, all of Monique’s work will be in partnership with RyCOM, offering her clients the added services beyond graphic design and PR management.

This partnership is an example of our shared mission to do what is best for our clients. Monique brings added perspective and creativity to the table. This added level of awesomeness is an immediate benefit to RyCOM and Creative Waters clients.

  • Ryan Rydell, President – RyCOM

Not much will change as it relates to our clients daily relations, except now you will have even more creative juices flowing, and even faster turn around times on projects. Not that you needed it – but hey – we are all about over delivering.

It is the right time for Creative Waters to merge with RyCOM. We can offer our clients so much more and provide them with essential services that can grow their businesses.

  • Monique Weaver

So – long story short, Creative Waters lives on under the RyCOM roof. Its pretty exciting. You should probably swing by the office and chat with us about it sometime.

 

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