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What Kind of Company Parties Should I Have?

Company events are exceptional ways to recognize your employees for their contributions, build strong teams, boost employee morale, motivate employees and much more. Furthermore, there isn’t a limit to the type of events you can host for your company and employees. Some businesses have company cruises or retreats, others have a carnival day complete with bouncy houses for adults, while some companies feature competition events among employees. Here are five of the top business parties you may want to host for your company.

Holiday Parties

Holiday parties are good to have at the end of the year because it helps inspire a strong company culture. Another advantage of hosting a holiday party is that your employees get the chance to celebrate their specific holidays with each other, allowing them to share what makes this season special to them. As a result, they build relationships that will help make your company run more smoothly. Moreover, a holiday party shows them your gratitude for their hard work and, ultimately, motivates them for the next year.

Just Because Parties

One of the best ways to show appreciation for your employees is with “just because” parties. Showing appreciation can be beneficial for both employees and employers in numerous ways. Many employees want to feel valued, appreciated. Company events are one of the ways businesses reward and acknowledge their employees’ efforts towards the company’s success, which often results in lower turnover and higher productivity. Employees benefit because they feel appreciated by you and your company. Plus, they get a reprieve from their everyday work.

Summer Parties

Do you remember the early days of summer when you were trapped in school, gazing out the window and longing to play in the sunshine? Your employees experience the same emotions but on a more adult level. It’s hard to stay cooped up in an office when the weather is so inviting, and that’s just one of the reasons a summer party is a great idea. In addition, your employees get a chance to socialize with each other outside of the normal office setting, and this can promote positive relationships among your employees, which benefits your business operations in many ways.

Field Trip Parties

You may think of field trips as a thing of the past, particularly when you were in elementary school, but a company field trip offers a multitude of advantages. For one, it allows you and your employees to get out of the office and experience something new. A field trip can also promote a positive business culture because you are likely to bond over activities. For example, your employees may develop better relationships if they overcome fears or enjoy sightseeing together. In addition, a field trip is a fun way to take a break from work and boost employee morale.

Charity Event Parties

Company charity events are also fun and great parties to have. Employees and employers alike get excited about charity events because they can dress up in their finest clothing, dance, play games and get a break from work and everyday life. Your company also gets the chance to support a cause you and your employees feel strongly about. It’s also an excellent way to shine the spotlight on your company and employees in a positive way.

Whether you want to experience the Grand Canyon together, have a board game party, or do something unique to your business culture, make sure your company events are fun and aim to show appreciation for your employees. In addition, your business parties could be a great way to recruit new candidates, attract clients, or even get your company in the news. Whatever you do, you’ll want to make your company party one everyone fondly remembers.

For more ways to build a positive company environment, read on here!

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The Importance of Encouraging Positive Habits in the Workplace

A workplace can be a positive or negative environment, and if you want happy employees, you will aim for the former. Fortunately, there are plenty of ways to encourage positive habits in the workplace. It’s just a matter of building these habits into your workplace structure.

Health

Being healthy is an important part of maintaining physical and mental wellness. Staying healthy shouldn’t be something employees can only focus on during the hours they aren’t working. Being healthy means a lot to people, so it’s a good idea to implement employee wellness challenge ideas your colleagues will like. You can help employees personalize wellness challenges to meet their goals and provide encouragement and fun accountability. This helps morale and builds camaraderie between employees. It can also help your employees stay healthier and more positive about work and life overall, and they will know that you care about more than just their work output. You are taking an interest in them as whole people by focusing on health at work.

Verbal

It’s normal to need to offer constructive criticism to employees from time to time. You don’t have to avoid verbally recommending a different way of performing a task, but you should use kind words in your interactions instead of negative ones. Notice the things your employees do well and verbally praise them. Make sure that everyone in the office knows that encouraging and kind words need to be the norm, and don’t spread negative energy by using words to cut people down or gossip.

Goal-Setting

All of your employees may have different positions, but your company should have universal goals that bind everyone together. Keep these goals positive and stress the importance of each person doing their job to meet them. When everyone feels like they are a part of the team and working as a group, it builds an environment of teamwork and support as opposed to competition and isolation. Your goal is to communicate the company’s goals to everyone and to emphasize the importance of each person who works for you. Remind employees of the goals periodically or put up an actual chart where progress can be seen by all. When one goal is met, put up a new one for everyone to aim for in the upcoming days.

Creating a positive work environment simply involves good habits. Set up good habits from the start and follow through with your employees to create a place that everyone loves to work.

Here’s another article you might like: Facebook Messenger & How to Use it In Your Business

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Website Design, Graphic Design, Web Hosting, Marketing Agency, SEO, Social Media, Digital Marketing, Logo Design, Printing |  Rockford, IL - Beloit, WI - Loves Park, IL - Machesney Park, IL - Roscoe, IL - Rockton, IL - South Beloit, IL
5 Visual Marketing Design Tricks to Catch Your Audience’s Attention

How easy is it to get someone’s attention? Not very, if statistics are anything to go by. For instance, you have about eight seconds to get someone’s attention with a video.  And it’s considerably less when talking about static visuals, such as marketing and advertising campaigns. Some suggest it is as few as fifty milliseconds!

If that seems overwhelming, don’t despair! Just because it can be difficult to capture someone’s attention doesn’t mean that it’s impossible.

In fact, we’re going to look at five different tricks that will help you to keep the attention of your audience beyond that first split second that statistics say you have.

Use Your Visuals to Tell a Story

Want to get your audience engaged and involved in your marketing?

Tell them a story.

Of course, we don’t mean this in a literal way. Starting your marketing off with “Once upon a time…” is only going to appeal to a select few.

But it is possible, and recommended, to tell a story by directly using your visuals. And it doesn’t have to be a complicated story. In fact, the simpler, the better. There’s not really any need to craft a compelling narrative beyond, “This person uses this product, and here is how they benefited.”

Everyone loves a happy ending, even if it’s just in their marketing.

Use Color

In terms of quick tricks to grab attention, smart use of color is probably the most often recommended for visual design. After all, we often react to colors without even really taking the time to think about them; they tend to elicit an emotional reaction of some kind, as well.

The psychology of color tells us how the majority of people tend to react to certain colors. Red, for instance, is one of the most motivating, dynamic colors. That’s why red is so often used to get attention.

But for eye-catching colors, simply using a preponderance of a certain color, even if it is dynamic, isn’t really enough. Using too much of one color is potentially more likely to turn someone’s eyes away, rather than attract them.

An important aspect of color is the use of a palette that has already been established by the brand, such as colors in the company logo and other previously designed marketing materials.

The best way to use color to get attention is to include a pop of bright color along with accents, and thorough use of auxiliary colors like white, black, and gray as well. It takes caution and care to enhance the visual and avoid overwhelming the viewer.

Combine Fonts

Here’s a sad fact: people don’t really like to read. In fact, it’s much more likely that your viewers will simply look at the images and graphics included in your marketing, and base their impression on that alone.

But if you want to maximize the chances that your audience will actually be drawn into reading the textual content, then here are a few tips:

  • Use highly legible, user-friendly fonts.
  • Combine a few fonts together, including a heavier weight and a lighter weight.

A combination of typefaces is immediately more interesting and visually appealing than a single typeface on its own.

Include a Call to Action

Calls to action, or CTAs, are a common sight in marketing, but they don’t have to be as blatant as “Buy now!”

Effective CTAs use the perceived benefit to the viewer to motivate them to act. And that may be even more effective on a standalone piece of marketing.

It may be something like, “Get your free product now!” Or, for social media, it could be as simple as posting a trending hashtag, which in itself is an invitation for the viewer to repost or share and do the same. Because we are social animals, and love to be part of a trend, this is an effective way to both get the attention of your viewer and to involve them in marketing.

Brand Your Visuals

A final way to enhance your visual marketing and get your audience’s attention is to focus on branding. Include the name of the business, the company logo, the tagline, or some other aspect of branding within the marketing.

Not only should you make it clear who the marketing is for, the style of the design should also harmonize and blend well with the brand’s style as already established.

This helps to identify the marketing even without logos and brand marks, allowing customers to gain a sense of familiarity with the design. It also promotes the brand personality and aesthetic, adding each piece of visual marketing to a well-designed whole.

It’s true that there are a lot of pieces of marketing out there vying for the limited attention span of the audience. But there are definitely ways that you can up your game, and increase the likelihood of catching — and keeping — the interest of your viewers.

 


Author Bio

Sabrina Jackson is a content writer with experience in web content, blogging, sales copy and more. She writes with a passion to match her coffee color. Her favorite pass time is trying out new and unique tongue twisters.

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