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Artificial Intelligence in Social Media Marketing?

Many small business owners utilize social media as part of their marketing efforts. Many like to take of marketing, especially Social, through a DIY approach, while others simply can’t afford to pay a firm like RyCOM (although we are suprisingly affordable).

That being said, it can take a lot of time and effort to set up social media marketing campaigns. Here are a few ways you can use artificial intelligence for social media marketing purposes.

Smart Audience Targeting

The beauty of social media marketing is being able to reach a wide audience. That being said, trying to advertise to everyone usually means spending a lot without obtaining many leads. Fortunately, many social media websites help you automatically form a target audience. For instance, Facebook uses AI to provide audience insights to marketers, which enables you to understand information about your audience including their lifestyle and purchasing data. After learning this information, you will be able to fine-tune advertising campaigns to appeal to this audience.

Process Automation

A key aspect of using AI for social media purposes involves process automation. Robotic Process Automation technology allows workers to execute repetitive tasks more efficiently and more accurately than humans can. For instance, chatbots are a popular type of social media automation. This allows you to communicate with leads even when you’re not online. 51 percent of marketers plan on using Facebook Messenger bots by 2019, which could make them vital to your future business plan.

Analytical Decisions

It’s important to use your analytics to your advantage while posting on social media. Each time you create a post, your audience responds. These responses come in the form of likes, comments, shares, and other similar types of activity. Considering that, it’s important to watch this data because you can use it as a guide to determine if what you’re posting is engaging your audience or not.

Intelligent Content Creation Tools

In the past, many marketers steered clear of any type of automatic content creation. During this time, the vast majority of machine-generated articles looked like a complete mess. Many predicted that AI-generated content might soon be the one thing that “saves content marketing.” It’s important to note that AI content is still in its infancy. However, many AI tools work well for helping you generate keywords and content creation ideas.

In conclusion, there are several reasons to utilize AI in your social media marketing efforts. If you’re wanting to reduce the time and effort you spend on social media marketing, consider implementing the previously mentioned tips, or just let us do it for you

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Branding – More Than Just a Logo

For the past 4 years, we have been working with HCHS on their IncubaterEDU program. As a coach and mentor, I have had the pleasure of teaching many aspects of the Entrepreneurship lifestyle, and what it takes to start and grow a business. I love doing it… so much fun!

The first session we teach each year is about Branding & Positioning. Each year I am reminded that, although I am teaching these concepts to High School students, many business owners have no clue about the topic either.

I plan to do a seminar on this topic for the local business community, so I won’t spend a ton of time on this now, but I did find an article on Entrepreneur.com that is a great teaser about the basics of branding.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from … Read More

https://www.entrepreneur.com/article/77408

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RyCOM Helps to Rebrand Hononegah Community High School

Hononegah Community High School District #207 has undergone a rebrand with a new visual identity. The district, students, parents, and the community can expect to see the new images on all new apparel, uniforms, and materials.

After a long research period, and in cooperation with RyCOM Creative Corp., a marketing & design firm in Rockton, HCHS logos have a new crisp, clean, and strong look. HCHS has a proud history as the Hononegah Indians, and their new images reflect this pride.

Over the years there have been many versions of the Indian head, spear, and other logos, but with the new branding, it will evident what is or is not truly Hononegah.

“We noticed a lot of different versions of our logo floating around, some of which were actually not ours at all, but people were using them to show school spirit. We don’t want to use someone else’s protected artwork, so we hope that these new images will be used by everyone who loves Hononegah and wants to show their support,” says Dr. Kim Suedbeck, Assistant Superintendent.

There is a new typographic logo that many people may have already noticed on some materials, and this logo will be on the new Fieldhouse as well. The newly designed Indian head and spear are both sharp and modern while still feeling historic. The spear head was combined with the traditional branded “H” to create a new school icon that everyone is loving.

“We are honored to work with HCHS on this rebrand. As a designer and parent of Hononegah students, it’s something I take a lot of pride in. The spear and “H” logos were something I took extra special care on. They are used on hats, vehicles, shirts, uniforms, jackets by thousands of people. They had to be representative of Hononegah’s history while also modern enough to be relevant for decades. I am really happy with the final designs.” – Ryan Rydell, President of RyCOM Creative Corp.

The HCHS Indian head remains a part of the school’s identity. Previous versions have looked hand drawn, cartoonish, or had too many colors to reproduce accurately. The new Indian head is crisp and clean while keeping the historic look of the traditional Indian in his head dress.

For anyone looking to use the new images, you can find a style guide on the district’s website Hononegah.org. The guide outlines the logos, colors, and other important usage details.

About Hononegah Community High School District
Hononegah is a public school district in Rockton, Illinois, located between Rockford and the southern border of Wisconsin. The District serves over 2,100 students from the towns of Rockton, Roscoe, Shirland, and parts of South Beloit. The District provides an inspiring and challenging educational experience that promotes reflective critical thinking, civic engagement, and personal development.

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