How easy is it to get someone’s attention? Not very, if statistics are anything to go by. For instance, you have about eight seconds to get someone’s attention with a video. And it’s considerably less when talking about static visuals, such as marketing and advertising campaigns. Some suggest it is as few as fifty milliseconds!
If that seems overwhelming, don’t despair! Just because it can be difficult to capture someone’s attention doesn’t mean that it’s impossible.
In fact, we’re going to look at five different tricks that will help you to keep the attention of your audience beyond that first split second that statistics say you have.
Use Your Visuals to Tell a Story
Want to get your audience engaged and involved in your marketing?
Tell them a story.
Of course, we don’t mean this in a literal way. Starting your marketing off with “Once upon a time…” is only going to appeal to a select few.
But it is possible, and recommended, to tell a story by directly using your visuals. And it doesn’t have to be a complicated story. In fact, the simpler, the better. There’s not really any need to craft a compelling narrative beyond, “This person uses this product, and here is how they benefited.”
Everyone loves a happy ending, even if it’s just in their marketing.
In terms of quick tricks to grab attention, smart use of color is probably the most often recommended for visual design. After all, we often react to colors without even really taking the time to think about them; they tend to elicit an emotional reaction of some kind, as well.
The psychology of color tells us how the majority of people tend to react to certain colors. Red, for instance, is one of the most motivating, dynamic colors. That’s why red is so often used to get attention.
But for eye-catching colors, simply using a preponderance of a certain color, even if it is dynamic, isn’t really enough. Using too much of one color is potentially more likely to turn someone’s eyes away, rather than attract them.
The best way to use color to get attention is to include a pop of bright color along with accents, and thorough use of auxiliary colors like white, black, and gray as well. It takes caution and care to enhance the visual and avoid overwhelming the viewer.
Here’s a sad fact: people don’t really like to read. In fact, it’s much more likely that your viewers will simply look at the images and graphics included in your marketing, and base their impression on that alone.
But if you want to maximize the chances that your audience will actually be drawn into reading the textual content, then here are a few tips:
- Use highly legible, user-friendly fonts.
- Combine a few fonts together, including a heavier weight and a lighter weight.
A combination of typefaces is immediately more interesting and visually appealing than a single typeface on its own.
Include a Call to Action
Calls to action, or CTAs, are a common sight in marketing, but they don’t have to be as blatant as “Buy now!”
It may be something like, “Get your free product now!” Or, for social media, it could be as simple as posting a trending hashtag, which in itself is an invitation for the viewer to repost or share and do the same. Because we are social animals, and love to be part of a trend, this is an effective way to both get the attention of your viewer and to involve them in marketing.
Brand Your Visuals
A final way to enhance your visual marketing and get your audience’s attention is to focus on branding. Include the name of the business, the company logo, the tagline, or some other aspect of branding within the marketing.
This helps to identify the marketing even without logos and brand marks, allowing customers to gain a sense of familiarity with the design. It also promotes the brand personality and aesthetic, adding each piece of visual marketing to a well-designed whole.
It’s true that there are a lot of pieces of marketing out there vying for the limited attention span of the audience. But there are definitely ways that you can up your game, and increase the likelihood of catching — and keeping — the interest of your viewers.
Sabrina Jackson is a content writer with experience in web content, blogging, sales copy and more. She writes with a passion to match her coffee color. Her favorite pass time is trying out new and unique tongue twisters.
When you create a new business, there are so many things to do. It can sometimes be overwhelming, so you might need to outsource some of the things so you can keep your sanity. Here are a few things that you can easily outsource to other people so you can keep your focus on your main business management duties.
Search engine optimization is a critical part of modern marketing. When someone searches for your services or products in your market space, you want your website to appear first in the results. However, getting your site in the top space requires an understanding of the algorithms that calculate the results, algorithms that change frequently. Unless you want to do some deep research, it is better to leave this work to the professionals who study and know the SEO world. They can go beyond stuffing your website with keywords and help you develop content that is both appealing and will give you the results you need.
Your computer network is an integral tool for your business. You need to know that all your employees can access the internet on computers that are virus-free and up to date. You also need someone who can make sure that your clients’ information is safe. While having an IT professional is essential for cyber-security, having someone on your payroll full time managing your business’s IT gets expensive really quickly. This is another place where outsourcing makes sense, especially for smaller businesses. You definitely have the need for online security and data protection, but you may not have a network that needs attention from a full-time staff member. Partnering with an outside partner will keep you in the sweet spot of cost-effective technology services.
For many businesses, the local market is still the primary place to find new customers. Often, people are attracted to your business because it is convenient, and they appreciate the local connection. However, local marketing is about more than word-of-mouth or a few well-placed fliers. Your local market strategy may involve radio and television ads. It may also involve targeted marketing on social media sites. An excellent local marketing campaign can get very complex, consuming your time and money. By working with a marketing company, you will work with people who know how to best spend your budget to reach the most potential local consumers.
Depending on your business, local marketing may not be necessary or give you a big enough market. In this case, you will want to work with a marketing firm like ours that offers online marketing services. Services range from helping you design and implement a more effective website for developing lists and tools for mass email campaigns. With some time and effort, you might learn how to do some of these tasks on your own, but firms that specialize in online marketing can implement your campaign faster and more effectively. Your website is often the first contact people will have with your business. You need an online presence that enhances your business rather than a clumsy site that turns people away.
Social Media Presence
Anyone who participates in social media knows how much time it can consume. Yet, social media can do wonders for the reputation of your business. A social media consultant can help you use this tool more effectively. They will help you track comments, reviews, and trends. They can alert you to concerns and arm you with appropriate responses to negative feedback. The nature of social media makes it so that business owners often take criticism in a very personal way. An experienced social media consultant can help you respond in a way that defuses online conflicts rather than fanning the flames and making the situation worse.
Accounting and Payroll
Many small businesses have long seen the value of outsourcing accounting services. Without training, there are just too many costly mistakes that you can make as a business owner. Mistakes in payroll taxes can have a significant impact later on with expensive tax penalties. Outsourcing accounting services also means that you are getting unbiased information about your finances. This third-party view can help you keep from making reactive decisions about your company based on temporary changes in the market. You will be able to take a long-term view of the financial future of your business. Additionally, letting someone else figure out your payroll can give you peace of mind.
If you are a small business or just starting out, you may try to save money by maintaining your own property. While this can save you a few dollars, it uses up your personal time and energy. By hiring a cleaning service or property management company, you acknowledge that your time is best spent focused on your business. It also means that when your workday is done, you can go home and relax without thinking about sweeping floors or emptying trash cans.
The idea of outsourcing customer support may feel like you are losing touch with your customers. However, you may find that your customers appreciate the faster response that an outsourced partner can give, especially for low-level concerns. A customer support partner can keep your regular employees from having to deal with basic questions about the operation or common issues. Although these questions may not take up much time individually, enough of them coming to your office can impact the effectiveness and focus of your employees. If there are more complex concerns, the customer service company can direct them to your main office. Your customers get faster service, and your employees get to work with improved focus.
You may think that the employer should be responsible for all employee concerns. However, there are parts of human resource work that can be done by a contracted partner. Outsourcing human resources can be especially helpful during the initial phases of the hiring process. When you first put a job on the market, you often get many applications, some more qualified than others. A human resources partner can do the initial sifting that can separate serious applicants from those that are just giving it a try. They can also make recommendations about their top applicants for the position. A human resource management partner can also be helpful when it comes to jobs with mandatory training. Not only can they arrange the sessions, but they can track who needs what training and when. A qualified partner can take your worries about training compliance off the table.
When you’re starting a new business, the list of things to do can seem so long that it’s exhausting. it’s much easier to manage things when you outsource things like the ones above. Take advantage of these resources and make your life much easier to handle and your business much easier to manage.
Company swag has two purposes. First, it’s a way for a company to show its employees or prospective clients that they care and want to be generous. Branded swag also provides a way to advertise a company. If you want to use company swag to help your branding, some products are better than others. When you’re thinking about swag ideas, consider which types of items will be highly visible. Also, pick things that are genuinely useful. Promotional product makers are coming up with some great swag ideas that you may not be aware of yet. Here are some of the most useful and highly visible products that people will love receiving.
Portable Device Chargers
One of the best things about this type of company swag is that almost everyone can use a portable charger. One of the problems with some types of company swag is that the cheaper, less useful ones often end up in the trash bin where they won’t do any good for your branding. Portable device chargers are great because everyone needs to juice up their phone or tablet. And, if the employee or client that you give it to doesn’t need one, chargers are useful enough that the employee will likely give it to a friend or family member.
In addition to strengthening your branding, giving away tote bags can also be an eco-friendly way to encourage people to stop using plastic grocery bags. Also, like apparel, branded tote bags make for a walking marketing opportunity. You might be concerned that a tote bag is easy to forget about with all of the other bags that your employees own. Make your tote bag stand out from the competition by adding some features that make it more useful. For instance, a couple of well-placed pockets can make a simple tote bag that much more convenient and appealing.
Water Filtration Bottles
A water filtration bottle will become your employees’ go-to choice when they want to stay hydrated while on the go. They’re also highly visible when your employees are sipping on public transportation, and they’re great for hiking and outdoor sports.
Phone Mounts for Inside the Car
If you choose the right kind of phone mount, a lot of people will see them when your employees park their cars in grocery store parking lots and other places around town. Phone mounts are also very useful, so a lot of recipients are likely to use them. Take a look at some of the car phone holders on the market so you can see which ones are good quality and are ones that people will actually use.
If you want to have a solid brand, you’re going to want to create some swag so people can know about you. There are a lot of great company swag ideas that you can incorporate into your marketing to strengthen your brand. Don’t be afraid to be creative when brainstorming what swag you want to have for your brand! It will really help you in the long run.