From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Source: 5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
Building a brand from scratch is a daunting challenge. For any of us who have started a company or worked in a startup environment, this is no secret. Startups are often challenging much bigger, well-entrenched competition, meaning long hours, creativity, and a massive budget are needed to steal market share and successfully grow.Long hours and creativity can be achieved no matter your circumstances, but not every new brand is able to rely on a massive marketing budget. In the case where resources are scarce, which is not unusual for new brands, how can you work to build your brand effectively?
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This is a great write up about the difference between a shortcut computer generated logo, and a professionally designed logo by an experienced firm.
In the late 1980s my then local Chinese takeaway inexplicably got a ‘Make your own business card’ machine. As a curious child, not yet set on a future design path, I can remember flicking through all the possible combinations of type and image whilst waiting for my food, having a clear idea of what my red serif type on white card, with an artist’s palette in the corner would look like if only I could raise the required funds.
Thirty years later for those looking to short-cut their brand identity in a cost-effective manner we have a new service entitled Logojoy. Their website proudly states, “By using artificial intelligence, genetic algorithms, and a few other fancy technologies, we’re empowering everyone to design their own logo.” What is this fancy technology they talk of? More importantly, what is a ‘genetic algorithm’ and does it make good logos?
There’s only one way to find out and that’s get my own logo commissioned. I went through the process signed up and got designing.
As the owner of a branding agency I thought we should run this against our own visual brand and its simple ingredients of a face, some typography and a strap line. You start your design journey by… read more by visiting the source