It is challenging for new businesses today to keep up with the changes in the digital landscape. Adapting to the evolving customer tastes and preferences and changes in design trend has become extremely significant. A website that does not cater to these factors can damage the credibility of the business.
Established businesses and veterans have cracked the formula by providing unique customer experiences of their brands. New businesses, however, are slow to catch up with these trends losing many customers in the process.
Perhaps this is because startup owners tend to prioritize money over customer experience. Moreover, creative design and a colorful homepage are usually not enough to keep the customer interested.
Creating a website that attracts customers to the final product requires in-depth analysis and planning. Here, we share some important details and guaranteed methods of designing a fabulous website that entices customers and convinces them to buy your product.
Lasting First Impression
The homepage is easily the most critical page of your website. It may not necessarily be the first page that a customer lands on. However, customers usually form opinions about your business and website after visiting the homepage. A cluttered and unprofessional homepage is not likely to attract customers to buy your product.
When customers are not impressed with your homepage, they will not hesitate to go to your competitors. Inspiring visuals created with a company logo design with the help of a seasoned brand design expert can have a positive impact on your customers.
Marketing Your Content
Not marketing the web content is equivalent to throwing free traffic in the bin. Content marketing is one of the easiest ways to attract viewers and eventually turn them into customers. Over the years, content marketing has evolved into one of the fundamental principles for success in organic search ranking.
Compelling and engaging content usually speaks the language the target market understands. This helps potential customers in understanding the brand and the identity it wishes to pursue. However, many businesses dampen their conversion rate by sharing excessive content. Let’s face it; no one wants to read long, monotonous paragraphs on each page. Short, sweet, and engaging content usually does the trick and hooks the customer to your business. Hence, your priority should be to use your content to excite and delight your customers, and if possible in the process educate them.
Don’t Confuse the Visitors.
Customers browsing your website often don’t know what they want. Providing a wide variety of actionable elements makes your customers wander around the website indecisively even more. Don’t make the mistake of creating many call-to-actions in the hope of attracting more customers. This leads to the opposite result as customers leave the website confused and misinformed.
Limiting the number of choices and smartly organizing information help customers focus on all the essential details.
Sales Funnel
All successful online marketers speak fervently in favor of free offers. They consider it the best tool for converting customers. They create an avenue for entry in the sales funnel which eventually leads to value jumps and sales.
However, this is not as straight forward as it sounds. You have to be careful going about the process the wrong way and end up falling flat on your face. Some pitfalls include identifying the wrong demographic, creating wrong channels, devising the wrong buyer journey, etc. It is therefore critical to identify your sales funnel right for the right customers. Free offers can come afterwards.
Loading Speed
There is nothing more frustrating than using a slow site. Slow site speed can affect the overall customer experience and subsequently affects the sales numbers. Pages with slow load time tend to have considerably higher bounce rates and low average page time. Research proves that longer load times affect conversions adversely.
You can reduce the loading speed by enabling compression to limit the size of your CSS, HTML, and JavaScript files that measure more than 150 bytes. Improving the response time of your server also helps. Fixing bottlenecks like insufficient memory and slow database queries help improve the server response time too. An optimized server usually takes less than 200ms to respond to the queries of the user.
Improving these minor technical aspects can impress your customers indirectly, and hopefully convert them.
Assist Customers Looking for Products
Website navigation also plays a critical role in securing customers. Arranging products by categories and placing them in drop-down menus help customers understand the products and services you offer without clouding their buying decisions.
A little tweak in website navigation goes a long way and is always helpful in leading the customers to the relevant products. Hiring a good website designer, familiar with the necessary navigation layout, and incorporates them when designing your page can help in increasing conversion without compromising on aesthetics.
Conclusion
Your business should not overlook the importance of your web design to attract customers. Your website design shapes the customer’s experience and directly affects the likelihood of conversion.
A badly designed website reflects poorly on the product quality you are offering, making the customers question your brand’s credibility. On the other hand, a well-thought-out design and presentation help attract viewers and convert them into loyal customers.
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Author Bio
Lucas Smith is a content strategist and freelance blogger who likes to write on topics related to small business, social media and brand design. He would love to hear your ideas, connect with him!
You’ve asked yourself “do I need an SSL?”
The answer is YES. You should have an SSL on your website. There are few situations where an SSL isn’t necessary, but even those are better served with one. It really is that simple. The necessity of an SSL is demonstrated by another question: What happens if I don’t have an SSL?
Here is a visual of what your customers could see if your do not have an SSL:
That isn’t very inviting, is it? Neither is this warning in the customers URL bar:
But, what is an SSL anyways, and why does it even matter? Here is a quote from everbrave: “SSL allows sensitive information such as credit card numbers, login credentials, or other personal information to be transmitted privately through encryption. Without an SSL, data would be transmitted from the browser to the web server via plain text, which would leave the user vulnerable to eavesdropping.”
That is the techy side of SSL. Honestly, not all websites have logins, take private info or process payments. But… it’s more than the encryption now. SSLs have become the standard expectation from customers for security. To the point where Google will show an SSL site over an identical non-secure site, just because it has an SSL. This is because they want their customers (the person searching) to feel confident in the result that shows up on their screen.
Fact – Search engines give preference to websites that have an SSL.
Fact – Customers prefer to know their experience on your site is secure and safe.
Fact – You should have an SSL.
You want them to feel confident – so do yourself a favor and get an SSL. RyCOM offers no-cost SSL will our Secured Hosting plans. We take care of everything – let us know if you want to switch to your site over to us.
Being sick is difficult enough, but being sick and dragging yourself into work is not only exhausting—it’s dangerous. And yet, many employees do just that to finish projects or hold on to valuable sick time. As an employer, what are some of the best ways to keep your workforce healthy and productive? Outlined below are a few simple methods you can implement to protect your workers and your business.
Take Precautions
It’s always been common sense to keep far away from someone with a cold or the flu, but now we have a popular new name for it: social distancing. It’s important that you promote social distancing in the workplace in order to keep your employees healthy. Find creative office layouts to keep coworkers a reasonable distance from each other, if necessary, or allow remote working options in lieu of requiring your employees to fill a seat in your building. Make sure you have plenty of hand sanitizer and disinfectant wipes available so that it’s easier to keep your workplace clean and encourage staff to regularly utilize these tools.
Stay at Home If You’re Not Feeling Well
One of the easiest ways to prevent the spread of disease around the office is to ensure that workers who are ill stay at home. This is easier said than done for many people, as staying home can be seen as a sign that they’re not fully committed to their job. Establish a company culture that supports remote work if needed, and make sure your business is equipped to send workers home when required. Cross-train your employees so that important tasks will still get done, and ensure that your personnel has access to laptops and video conferencing software so they can easily make the move home if needed.
Practice What You Preach
Like it or not, your employees are looking to you to set an example. If you come into the workplace sneezing and coughing, you’re setting an expectation that they need to show up when they’re sick as well. So be sure to set the same standards for yourself that you ask your employees to follow. Stay at home and work from there if you’re feeling able. There is rarely little that you need to do that can’t be accomplished with conference calls or emails, and most other tasks can be reassigned to another day or a trusted employee.
Although you’re likely very busy, keeping your employees healthy and functional is important to the wellbeing of your business. Ensure that you’re protecting everyone’s health and safety by taking these necessary precautions to reduce risk and encourage wellness in the workplace.
Here’s another great article: 3 Qualities Every Business Leader Needs to Be Successful
