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Artificial Intelligence in Social Media Marketing?

Many small business owners utilize social media as part of their marketing efforts. Many like to take of marketing, especially Social, through a DIY approach, while others simply can’t afford to pay a firm like RyCOM (although we are suprisingly affordable).

That being said, it can take a lot of time and effort to set up social media marketing campaigns. Here are a few ways you can use artificial intelligence for social media marketing purposes.

Smart Audience Targeting

The beauty of social media marketing is being able to reach a wide audience. That being said, trying to advertise to everyone usually means spending a lot without obtaining many leads. Fortunately, many social media websites help you automatically form a target audience. For instance, Facebook uses AI to provide audience insights to marketers, which enables you to understand information about your audience including their lifestyle and purchasing data. After learning this information, you will be able to fine-tune advertising campaigns to appeal to this audience.

Process Automation

A key aspect of using AI for social media purposes involves process automation. Robotic Process Automation technology allows workers to execute repetitive tasks more efficiently and more accurately than humans can. For instance, chatbots are a popular type of social media automation. This allows you to communicate with leads even when you’re not online. 51 percent of marketers plan on using Facebook Messenger bots by 2019, which could make them vital to your future business plan.

Analytical Decisions

It’s important to use your analytics to your advantage while posting on social media. Each time you create a post, your audience responds. These responses come in the form of likes, comments, shares, and other similar types of activity. Considering that, it’s important to watch this data because you can use it as a guide to determine if what you’re posting is engaging your audience or not.

Intelligent Content Creation Tools

In the past, many marketers steered clear of any type of automatic content creation. During this time, the vast majority of machine-generated articles looked like a complete mess. Many predicted that AI-generated content might soon be the one thing that “saves content marketing.” It’s important to note that AI content is still in its infancy. However, many AI tools work well for helping you generate keywords and content creation ideas.

In conclusion, there are several reasons to utilize AI in your social media marketing efforts. If you’re wanting to reduce the time and effort you spend on social media marketing, consider implementing the previously mentioned tips, or just let us do it for you

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Branding – More Than Just a Logo

For the past 4 years, we have been working with HCHS on their IncubaterEDU program. As a coach and mentor, I have had the pleasure of teaching many aspects of the Entrepreneurship lifestyle, and what it takes to start and grow a business. I love doing it… so much fun!

The first session we teach each year is about Branding & Positioning. Each year I am reminded that, although I am teaching these concepts to High School students, many business owners have no clue about the topic either.

I plan to do a seminar on this topic for the local business community, so I won’t spend a ton of time on this now, but I did find an article on that is a great teaser about the basics of branding.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from … Read More

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Don’t Be Lazy – The Role of a Chamber of Commerce in Your Small Business Marketing Efforts


A Chamber of Commerce plays a very important role in your marketing efforts. Just not the way you probably think it should. I have served in almost every capacity you can think of for the local Chambers, and can say without a doubt if you think the Chamber’s job is to market your business for you and to drive customers your way – you are going to be disappointed.

Before you come at me with pitchforks, hear me out …

In mid-late 2011 I (RyCOM) joined the Rockford Chamber (paying more than I could afford at the time), and was accepted into their Leadership Rockford curriculum, which cost three times as much as my membership. Needless to say, I was “invested”.

Through the 8 month curriculum, I had built some great friendships, learned a ton about the Rockford region, and established some connections that would be the foundation of success over the next few years. After I graduated from Leadership Rockford in 2012, I stopped participating in Rockford Chamber events, and never saw a return on my membership investment again. Weird how that works – stop putting in time – stop getting a return. HMM?? Nobody ever told me they were referred to me by the Chamber. Nobody ever came to my website from the chamber’s directory.

Actually, all I ever got from the Chamber’s directory listing was telemarketing calls.

Soon thereafter, I had joined both the Rockton & Roscoe Chambers. Subsequently, my little freelancing business has exploded into a turn-key marketing firm. There are many reasons why we’ve seen success, but the Chamber has been one of the greatest investments I’ve ever made. A small yearly fee, some event sponsorship, and a ridiculous amount of time & volunteerism all turned into some amazing business opportunities for me.

I believe that anyone can see the same kind of results from their local Chamber. Its important to remember that just joining isn’t enough. You see, many small businesses think that a Chamber is suppose to drive new customers to their door. In my experience, this is a fundamentally flawed view of the Chamber’s purpose – and a lazy one at that.

If you want more customers, you should be investing in a marketing firm to help you (I know a great one). Fact is that an investment of just a couple hundred dollars isn’t going to revolutionize your marketing. It takes a lot more than a trade association membership to do that. It takes an understanding of brand positioning, marketing options, knowing your target audience, managing your digital assets, brand loyalty, and shaping the customer experience. You know – all the things you could learn about by networking with other successful business leaders – or hiring RyCOM to worry about it for you 🙂

Your local Chamber is a system available to you for networking, relationship building, educational resources, community stewardship and professional advocacy. Operating under the view that “we can do more together than we can apart”, the Chamber gives everyone an equal opportunity to contribute to our collective success. The Chamber is not a marketing company, the Chamber is not a news medium, the Chamber is not a social media manager, and the Chamber is most definitely not an account sales rep for your business.

Think about it this way – Your internet provider doesn’t write your emails for you, shop for you, or download music for you. You have to log on, participate, find what you want, and use the systems available to you if you want to get the benefits of it.

The Chamber is like an internet connection to some great knowledge and relationships. You should be asking yourself “when was the last time I logged in?”. If you are not seeing the ROI you expect from your Chamber, I would venture to say you are not investing the right things. Consider networking more, sending in more articles, hosting an educational seminar, sponsoring more events, and just generally being a more attentive and contributing member to the Chamber’s mission.

If you don’t want to do any of those things – by all means, keep paying your membership dues. Then call us for a consultation – cause you probably need some honest marketing advice.

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