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3 Keys to a Successful Fundraiser

Fundraising is a way to both gain monetary support as well as moral support from consumers and entrepreneurs. Before you decide to start a fundraising campaign, you need a strategic plan to get you to your goals. Here are 3 ways that will make the company fundraising more appealing to your supporters.

Have a Supportable Endeavor

In order to gain support for your fundraising campaign, you need to make sure that your cause is a supportable endeavor. npEngage describes a supportable endeavor as something that will inspire people, as well as stir positive emotions within the people who are supporting you. Make sure your organization strives for good in some way, such as donating a portion of the funds to a village in a third world country. If the company or product you are trying to fund has the potential to impact the world for good, most people will be more than happy to support you.

Have a Branded Product

In the business of fundraising, it is wise to raise money for a product that has procured some type of credibility in its lifetime. The best way is to brand your product before raising money or promoting it any further. Simply Sheets Fundraising suggests that branded products are easier for customers to find reviews and information on. The more your customer or supporter knows about the products, the more inclined they will be to give you their money. Fundraising companies in the heat of raising money should strive to answer all questions that people might have about the product, as well as fully develop their product. The product needs to be recognizable and familiar with the minds of your supporters.

Set Goals

JustGiving explains that setting goals during a fundraising campaign is essential. Instead of having one large goal, try breaking the large goal into smaller ones. This type of fundraising actually works on the brains of supporters in wild ways. When they see a goal that seems attainable, and they support that goal monetarily, the supporter will feel like they single handedly helped make a dent in the company’s fundraising goal. Reaching smaller goals before reaching larger goals also boosts company morale. It keeps spirits raised and encourages the employees in the company to think that the funds will be met.

Fundraising is a tricky business, but that doesn’t mean it is impossible. Before you head out to conquer the world of fundraising, make sure you follow the strategic steps in this article. Not only will these steps add value to your products and/or company, but you may find that you will reach your goals quickly.

No fundraising campaign will work without good graphic design and print services. Show the quality and professionalism of your fundraising campaign with RyCOM Creative!

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4 Reason Companies with a Strong Internal Brand Succeed More than Those Without

Companies that focus on external branding without any focus on internal branding will find that their productivity and morale may suffer. Internal branding is what makes your employees happy, loyal and motivated. Below are some reasons why companies need to focus on internal branding.

Increases Trust

A company with inadequate branding will find that it may undercut its public trust. If a company does not have the right internal culture, that may bleed out into the public realm, and it can hurt sales. Customers today can tell when a business has a strong internal culture and brand. They are more likely to trust a strongly branded company and reward it with their business. This comes along with being consistent in your message, the way you deliver it, and staying top-of-mind with your customers.

Boosts Employee Morale

Interact explains, “success in business is all about people, people, people. Whatever industry a company is in, its employees are its biggest competitive advantage. Bags in Bulk explains, “employees want to have a sense of purpose and a sense of belonging in their workplace. If the goal post keeps moving, or if they receive mixed messages about what the brand represents, they’re going to lose focus and devalue the brand. If you don’t have a solid company culture or internal branding standard in place, this is your time to hash out the details.” By making employees aware of the company and the culture/brand they’re part of you can help improve their sense of belonging and unity.

Creates a Harmonious Workplace

Internal branding means shared goals between employees. When employees are working towards the same thing, it increases harmony and decreases friction in the workplace. Skip Prichard explains, “internal branding gives workers a common playbook and set of principles and puts them all on the same page. In addition, it lends predictability to the daily workplace and, when that occurs, there is less room for disputes between coworkers.”

Helps Recruitment and Retention

Internal branding helps establish your workplace as a desirable address for potential recruits. Many workers are drawn to a company by its story, and internal branding helps tell that story. When your company has a strong internal brand, it catches a certain buzz and means that your business is talked about. At some point, the internal branding catches on with the public and they will want to become a part of it. Often times this happens in the form of online reviews, such as Glassdoor. Bridge explains, “Glassdoor allows users to provide anonymous reviews of a company in categories including compensation and benefits, work/life balance, senior management, culture and values, and career opportunities.” Having positive reviews for your business will attract potential hires and allow you to gauge how happy your current employees are. In addition to recruitment benefits, internal branding helps keep your existing employees in place.

It is worthwhile to invest in internal branding. The rewards are apparent in many different areas. Whether you need to increase trust in your brand, boost employee morale and cooperation, or recruit and retain new employees, strong internal branding is crucial. And in turn, your external efforts will be increased exponentially by having great internal culture.

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Artificial Intelligence in Social Media Marketing?

Many small business owners utilize social media as part of their marketing efforts. Many like to take of marketing, especially Social, through a DIY approach, while others simply can’t afford to pay a firm like RyCOM (although we are suprisingly affordable).

That being said, it can take a lot of time and effort to set up social media marketing campaigns. Here are a few ways you can use artificial intelligence for social media marketing purposes.

Smart Audience Targeting

The beauty of social media marketing is being able to reach a wide audience. That being said, trying to advertise to everyone usually means spending a lot without obtaining many leads. Fortunately, many social media websites help you automatically form a target audience. For instance, Facebook uses AI to provide audience insights to marketers, which enables you to understand information about your audience including their lifestyle and purchasing data. After learning this information, you will be able to fine-tune advertising campaigns to appeal to this audience.

Process Automation

A key aspect of using AI for social media purposes involves process automation. Robotic Process Automation technology allows workers to execute repetitive tasks more efficiently and more accurately than humans can. For instance, chatbots are a popular type of social media automation. This allows you to communicate with leads even when you’re not online. 51 percent of marketers plan on using Facebook Messenger bots by 2019, which could make them vital to your future business plan.

Analytical Decisions

It’s important to use your analytics to your advantage while posting on social media. Each time you create a post, your audience responds. These responses come in the form of likes, comments, shares, and other similar types of activity. Considering that, it’s important to watch this data because you can use it as a guide to determine if what you’re posting is engaging your audience or not.

Intelligent Content Creation Tools

In the past, many marketers steered clear of any type of automatic content creation. During this time, the vast majority of machine-generated articles looked like a complete mess. Many predicted that AI-generated content might soon be the one thing that “saves content marketing.” It’s important to note that AI content is still in its infancy. However, many AI tools work well for helping you generate keywords and content creation ideas.

In conclusion, there are several reasons to utilize AI in your social media marketing efforts. If you’re wanting to reduce the time and effort you spend on social media marketing, consider implementing the previously mentioned tips, or just let us do it for you

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