No Comment
Company Swag Ideas That Will Strengthen Your Branding Strategy

Company swag has two purposes. First, it’s a way for a company to show its employees or prospective clients that they care and want to be generous. Branded swag also provides a way to advertise a company. If you want to use company swag to help your branding, some products are better than others. When you’re thinking about swag ideas, consider which types of items will be highly visible. Also, pick things that are genuinely useful. Promotional product makers are coming up with some great swag ideas that you may not be aware of yet. Here are some of the most useful and highly visible products that people will love receiving.

Portable Device Chargers

One of the best things about this type of company swag is that almost everyone can use a portable charger. One of the problems with some types of company swag is that the cheaper, less useful ones often end up in the trash bin where they won’t do any good for your branding. Portable device chargers are great because everyone needs to juice up their phone or tablet. And, if the employee or client that you give it to doesn’t need one, chargers are useful enough that the employee will likely give it to a friend or family member.

Tote Bags

In addition to strengthening your branding, giving away tote bags can also be an eco-friendly way to encourage people to stop using plastic grocery bags. Also, like apparel, branded tote bags make for a walking marketing opportunity. You might be concerned that a tote bag is easy to forget about with all of the other bags that your employees own. Make your tote bag stand out from the competition by adding some features that make it more useful. For instance, a couple of well-placed pockets can make a simple tote bag that much more convenient and appealing.

Water Filtration Bottles

A water filtration bottle will become your employees’ go-to choice when they want to stay hydrated while on the go. They’re also highly visible when your employees are sipping on public transportation, and they’re great for hiking and outdoor sports. 

Phone Mounts for Inside the Car

If you choose the right kind of phone mount, a lot of people will see them when your employees park their cars in grocery store parking lots and other places around town. Phone mounts are also very useful, so a lot of recipients are likely to use them. Take a look at some of the car phone holders on the market so you can see which ones are good quality and are ones that people will actually use.

If you want to have a solid brand, you’re going to want to create some swag so people can know about you. There are a lot of great company swag ideas that you can incorporate into your marketing to strengthen your brand. Don’t be afraid to be creative when brainstorming what swag you want to have for your brand! It will really help you in the long run.

Read More
No Comment
RyCOM Announces Acquisition of Local Competitor, Skragglies

Change is a good thing…

I am proud to announce that RyCOM Creative has acquired Skragglies, a local digital marketing company. Skragglies clients should be optimistic about the change, with RyCOM’s graphic design, printing, photo/video, consulting, PR and branding services being added to the existing digital marketing services already offered by Skragglies.

The acquisition comes after Justin Skaggs approached RyCOM with health concerns and a need to step away from the industry. Although Skragglies was considered a competitor of our’s, we had worked on many projects together in the past, so this move makes a lot of sense for everyone involved.

RyCOM offers all of the services that Skragglies had been delivering to clients. This means that all existing Skragglies clients will not see any change in available services due to the acquisition. We actually foresee an improvement in service levels and responsiveness. Although the Skragglies name will slowly transition out, we can ensure all of our clients that the local, personal service they received from Skragglies will continue with RyCOM.

We are still in the transition phase, working with Skragglies clients to get them into the RyCOM family. During the transition, we are asking that any current Skragglies clients book a time to come in to meet the RyCOM team and discuss all the ways we can help you get more…

I am really excited about this next phase in the RyCOM story. We faced a fork in the road back in 2017 – Shoot for a national audience and automated growth path or to invest in our community and grow locally. We chose our community. This is the next step in that process.

Ryan Rydell – President, RyCOM Creative

 

Read More
No Comment
3 Strategies That Make Your Business More Productive

Every business has different needs. However, these needs can end up not being met and may cause your company to struggle. Too many businesses waste their time on activities that deliver no return at all. Fortunately, there are some solutions available that can help you to overcome these struggles and start thriving. The following are some known business tactics that have greatly improved how companies are run in a very short amount of time.

Outsourcing

One of the most important things that a business can do is identify what it needs to outsource. Doing it or delegating it is a crucial way of thinking when it comes to productivity. It is impossible for your company to perform every single task that needs to get done. Some things you can outsource include marketing, graphic design, web design, and more. 

There are pros and cons to outsourcing. The pros would be that you would get more work done. Unfortunately, you may find yourself in a situation doing extra work to get your freelancer to work within your parameters of quality. You will also find yourself paying more out of pocket to get the work done. However, this is just the cost of convenience.

Visual Management

Providing your employees with visual strategies is a great way to improve productivity. 5S processes naturally promote visual management and improve work processes to promote productivity and workplace safety. The 5S processes can be identified as:

  • Sort
  • Systematize
  • Sweep
  • Standardize
  • Self-discipline

These strategies are normally presented via a visual medium and have been known to improve the flow of the workplace entirely. Implement them into your business to see a huge return on productivity.

Visual management can work in different aspects. For example, you can use visual management to instruct employees on what to do in any given situation. You can create your own icons to help improve productivity this way. Unfortunately, you will need to spend more time to train your employees to understand your system. However, this is an excellent way to improve productivity that only has a few drawbacks.

Teamwork

People who do not know each other well will often not work together that great. This means that you need to find activities to help promote a bonding experience for your employees. It is known that co-workers who like each other will always end up being more productive than ones who are indifferent toward each other. Try scheduling events off the clock to help bring your team together.

There are dozens of productivity gurus out there who will tell you the same thing. It will take time to implement these ideas into your business, but you will see your productivity rate raise higher than ever before. Always remember that developing a productive mindset takes time. Be patient with your team, and you will be happy that you invested in them.

 

Read More