For the past 4 years, we have been working with HCHS on their IncubaterEDU program. As a coach and mentor, I have had the pleasure of teaching many aspects of the Entrepreneurship lifestyle, and what it takes to start and grow a business. I love doing it… so much fun!
The first session we teach each year is about Branding & Positioning. Each year I am reminded that, although I am teaching these concepts to High School students, many business owners have no clue about the topic either.
I plan to do a seminar on this topic for the local business community, so I won’t spend a ton of time on this now, but I did find an article on Entrepreneur.com that is a great teaser about the basics of branding.
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from … Read More