You have a website. Great. Oh wait – it’s not generating you any good leads? You can’t track whether or not it’s working? Don’t worry, you are not alone. There is a never ending list of businesses with websites that are poorly designed, adding little to no value to their business. We can help you overcome this suck of a website – through the first step to recovery: Acceptance.
A good website will help to reinforce your brand, drive customer loyalty, and generate leads that can be tracked and converted into sales. It’s known that most visitors will make a decision about your website in less than 20 seconds. They will either leave your site or continue to gather more information about your product/service. To drive leads and sales through your site you need to know what is wrong with your site, and then know how to fix it (which is where we come in).
Here is a list of 5 things that affect your site’s inability to perform:
Your Site Lacks Brand Identity
Your brand is more than just a logo, but a good logo is a great place to start. Failing to diversify yourself from the competition is small business suicide. If your website isn’t clearly established with your identity, personality, and targeting your audience – you’ve already failed.
Things like a good color scheme and writing personality will go long ways. People want something they can connect with on different levels. Clearly establish your brand and make sure its communicated through your website in every way.
Your Site Has Bad Visuals
Generally speaking, most web developers don’t understand design, and how it impacts consumer purchasing. A well-designed site can drastically increase the performance of your communications. Nearly 50% of consumers find a good design to have a positive impact on overall impressions, while nearly 95% find a bad design to have a negative impact.
This is why RyCOM focuses so much on the user interface and visual quality of our websites. Small things like contrasting colors, good typography, and custom photography make a big difference.
Your Site is Hard to find
A website needs visitors to perform. It doesn’t matter how well you design your site if it’s not getting seen, it doesn’t matter. You wouldn’t put a billboard in the desert, and you shouldn’t build a website without proper SEO and digital marketing strategy.
People shouldn’t have to work to find your website. It should be as simple as searching for your business, industry, or products. If you make it simple for them to find you, they will. This is called SEO, another topic altogether, but one that plays a huge role in your website’s effectiveness.
Your Site Has No Call-To-Action
“You have not because you ask not”. In sales, the best sales person will be the one that knows when to shut up and ask for the sale. This is the same concept in a call-to-action. Give your customers a reason to buy from you, and then tell them how to do it.
This could be as simple as, “buy now” or “subscribe by clicking here”, but either way – it must be clear and easy to do.
Your Site is Cumbersome
So, you have the visitor, and your site looks great, but they don’t seem to be doing anything. This is usually due to a bad user interface that is too cumbersome to interact with. A general rule of thumb: Visitors should be able to find what they are looking for in 2 clicks or less. Anything more and they jump ship at astonishing rates. Approximately 45% of users complain of bad website design and navigation, and there is a bounce rate of nearly 100% when sites take more than 4 seconds to load.
In today’s market, consumers are looking for ease of use. This includes simple navigation, clean forms, and limited advertising links.
Do you need help with your website? Don’t have a website? Contact us for your FREE consultation.Get My FREE Consultation