The temperatures are cold, but that doesn’t mean your company’s morale can’t be up! There are many ways your business can give back to the community this winter and show your customers how much you care about the world around them. Here are three quick ways to showcase your sense of charity.

Winter Clothing Drives

Not only does it help those in need, but collecting and donating gloves and hats is good PR for your business. Consider setting up a donation box at the office for your customers or getting your staff together to donate bags of gently used winter clothes to a homeless shelter for women and children alike. You can even offer incentives, such as a discount on a service or a free promotional gift with a donation.

Volunteer at a Soup Kitchen

Ask your employees and staff to help volunteer at a soup kitchen to serve those who are hungry this winter. A little help goes a long way, and this humbling experience of giving back to those in need may even help put things into perspective and influence your employees to perform more volunteer work. Networking with soup kitchen centers and advertising your business’ charitable plans for the winter can show potential customers that you care about more than just money. Make sure to research kitchens, and pick ones that aren’t already flooded with volunteers, so everyone in your area gets a warm bite to eat during a cold night.

Consider Your Furry Friends

Many animals are waiting for love and homes just like other people may be as well. Consider hosting an event for homeless dogs and cats, or invite your customers for a fundraising day for the animal shelter. It is more fun than sitting in the office, and your staff can volunteer their time to walk shelter dogs, collect donations or help with a pet adoption event. The only thing your employees need is experience with animals and the help of a local organization to get the event in motion. Another easy way to give back to your furry friends is a toy and food donation box, much like a clothing drive, for animals in need that you can easily place in your office building.

Giving back to the community can boost company morale and put your business’s name on the map. Keep it up every year for your personal and professional growth!

Here’s another article you might like: Don’t Be Lazy – The Role of a Chamber of Commerce in Your Small Business Marketing Efforts