FINRA – The Financial Advisor’s Necessary Headache

Ryan RydellAdvice, FA Marketing Tips

Oh joy, it’s time to talk about FINRA regulations and all the fun rules financial advisors have to follow regarding marketing themselves. Because nothing says “exciting” like a bunch of tedious rules and restrictions.

First, let’s get the obvious out of the way: financial advisors can’t just do whatever they want with their marketing. No sirree. There are rules, and boy are they a barrel of laughs. For example, financial advisors can’t use any false or misleading information in their marketing materials. Well, duh. Who would want to do that? Oh wait, I’m sure there are a few bad apples out there who might try to sneak in some lies to make themselves look better. But luckily, FINRA is here to save the day and ensure financial advisors are always 100% truthful in their marketing.

But it’s not just about being truthful – financial advisors also have to be careful about how they present themselves. They can’t exaggerate their qualifications or experience, because again, who would want to do that? Oh right, there are probably a few folks out there who might try to puff themselves up to seem more impressive than they really are. But FINRA is on the case, making sure financial advisors don’t get carried away and start claiming they have PhDs in quantum physics or something ridiculous like that.

And let’s not forget about those pesky disclaimers. Financial advisors have to include certain disclaimers in their marketing materials to make sure investors are fully informed. Because heaven forbid someone make a financial decision without being fully aware of all the risks and potential outcomes.

Overall, FINRA regulations might seem like a drag, but they’re really there to protect investors and ensure financial advisors are being honest and transparent in their marketing efforts. And who doesn’t want that?

Here are a few things you CAN do with RyCOM’s help:

  1. Print marketing: Financial advisors can use print marketing materials, such as brochures or business cards, to provide potential clients with information about their services and expertise. These materials can be handed out at events or mailed to prospective clients to help generate leads.
  2. Social media marketing: Financial advisors can use social media platforms, such as LinkedIn or Facebook, to share industry insights, updates on the financial markets, and information about their services. By consistently posting valuable content and interacting with followers, financial advisors can establish themselves as thought leaders in their field and attract potential clients.
  3. Print and social media combo: Financial advisors can combine print and social media marketing efforts by including social media handles or hashtags on their print materials and promoting/complimenting their print materials on their social media accounts. This can help drive traffic to both their online and offline marketing channels.