Facebook Messenger & How to Use it in Your Business

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Throughout the online space and even in the brick and mortar business world, the current trend in marketing is Facebook ads. Articles after articles state that Facebook ads are the only way to communicate effectively with your customers, but what if we told you that there is also another way. The often-overlooked Facebook Messenger app can be a really effective tool to incorporate into your business. Whether you need an additional hand with your customer service or simply looking for a new medium for all your customer support needs, the Facebook Messenger may be the tool you need. The following list details just exactly how you can accomplish this by incorporating Facebook Messenger into your marketing arsenal.

What is Facebook Messenger?

Before we delve too deep into the benefits of Facebook Messenger, we first need to understand what it is. Throughout the years, Facebook Messenger has grown from simply being a medium for you to instantly communicate with your friends or family to an all-out state of the art marketing hub. Messenger has recently provided business users with the ability to exchange funds, share private messages with customers and distributors alike. Although the platform is rather easy to work with, it is only as effective as your intentions and execution.

A Familiar Platform for Customers

We spoke earlier about the ease of communicating with your customers through Facebook Messenger. This benefit is rooted in the understanding and familiarity the customer has with the app before they had even considered purchasing from your company. This is why many companies are now seeking to make this their primary form of communication. Over 126 million Americans use Facebook Messenger, so communicating with your customers through a familiar platform can help you better connect with them. All this makes issues such as customer support that much easier as you can quickly look up who sent you what and what your previous messages were like.

Is it Right for Your Business?

Most companies, before even dabbling on Facebook Messenger, you may already have an established form of communication with their customers. However, what often makes business leaders seek new forms of communication in the presence of a recurring issue within their current communication medium. Understandably, business leaders may have some reservations about moving their communication to Facebook Messenger. One of the things you want to keep in mind is the work that it takes to maintain a positive line of communication with your customers. Questions such as can you keep up with the workload, are all your company devices set for the messenger app and so on. Facebook Messenger is a great tool for any business, but the right plan for executing right must be performed prior to the addition of the app.

How Do You Manage All the Alerts?

It’s understandable to be a little unsure about your ability to handle every single message that comes into your business mobile phone or computers. After all, your goal is to provide your customers with the absolute best customer service, and rushing things may not be the best of ideas. Therefore, we highly recommend incorporating bot technology into your business Facebook Messenger. What exactly are bots? Bots are essentially a virtual assistant. They answer common questions such as contact information or return policies. This is extremely helpful as it only then sends you a notification regarding the most serious of cases.

How Can You Market with Facebook Messenger?

According to Facebook statistics, there are currently over 1.3 billion people using Facebook Messenger all over the world. This, of course, is a dream number for any company seeking to market their business through Facebook Messenger. However, it’s not as easy as simply sending out a bunch of ads to people. One of the best approaches to marketing through Facebook Messenger for any business is to deliver your email content through Facebook Messenger rather than through an email. Email can be an effective manner of marketing, but it has a lower open rate than Facebook Messenger. Your content through Facebook Messenger can have a higher rate of being opened as it is seen through a platform that customers are already using. As long as you don’t take them too far from Facebook, you can expect to see great results from your marketing.

Incorporating Facebook Messenger to your business may sound like a total overhaul of your communication line, but by taking the right approach and executing it properly, you can make it a very beneficial part of your company. Like any business decision, any and all concerns must be taken into consideration before applying this into your day to day business. Simply adhere to the list above in order to formulate the right plan of attack, implementation, and deliverance of this helpful communication medium.

If you need help incorporating social media tools into your business, RyCOM Creative Corp. can help! Contact us to learn more.