We are excited to announce that Ryan Rydell has been named to the Rockford Chamber’s 2019 list of 40 Leaders Under 40. The Chamber announced the list at a reception in Rockford on Nov. 7th. Ryan received the award after numerous nominations were sent in his honor, citing his contributions to the community and his professional success over the last decade.
In addition to being the fearless leader here at RyCOM, Ryan serves his community in numerous capacities. He is head of Stateline Baseball, a community baseball league for youth between 4 and 15 years old. He has grown the league into a year-round program with over 800 participants. At HCHS, Ryan works with the IncubatorEDU program as a coach and mentor and sits on the strategic planning committee. He served on the Rockton Chamber board for 4 years, with his vision and leadership helping to form the Stateline Chamber in Jan. 2016, where he served as VP for 2 more years and remains an Ex-Officio member of the board and volunteers on several committees.
In discussing the creation of the Stateline Chamber, Ryan said:
“Merging the Rockton and Roscoe Chambers was one of the toughest things I’ve done. I did my research on what stopped the two previous attempts and learned it was an issue of personalities and failed expectations. We had to make sure everyone knew their voice was heard. I am happy to have been a part of the team that made it happen. The merger was long overdue.”
Ryan’s efforts with Stateline Baseball can sometimes go under-appreciated, but he sees things differently:
“During spring and summer months, it’s by no exaggeration a second full- time job for me. The pay? The look of excitement when players walk on the field for the first time. It doesn’t get better than that.”
Rydell is currently forming the Midwest Youth Baseball Council in an effort to bring area programs together so they can all learn & grow together by pooling their resources, ideas, and efforts. He also formed Roscoe/Rockton’s first Adult Softball league this past summer.
Other community contributions credited to Rydell include the rebranding of the Rockton Christmas Walk, helping plan and execute the Hanz Brew Fest, the creation of the Rockton River Market, and sitting on numerous referendum campaign committees. His work is even more inspiring when you find out that he has done all this after a 2009 fire destroyed his home, motivating him to start RyCOM in 2011 while helping to raise his 3 kids. All 3 of Ryan’s children are currently attending Hononegah Community High School.
The Rockford Chamber has presented this recognition only 2 other times in the last 10 years, 2010 and 2016. There are many amazing people that have received this honor over the years and we are truly proud to have Ryan among them.
For a full list of the 40 Leaders Under 40, visit https://www.rrstar.com/news/20191107/chamber-names-rockfords-40-leaders-under-40
How easy is it to get someone’s attention? Not very, if statistics are anything to go by. For instance, you have about eight seconds to get someone’s attention with a video. And it’s considerably less when talking about static visuals, such as marketing and advertising campaigns. Some suggest it is as few as fifty milliseconds!
If that seems overwhelming, don’t despair! Just because it can be difficult to capture someone’s attention doesn’t mean that it’s impossible.
In fact, we’re going to look at five different tricks that will help you to keep the attention of your audience beyond that first split second that statistics say you have.
Use Your Visuals to Tell a Story
Want to get your audience engaged and involved in your marketing?
Tell them a story.
Of course, we don’t mean this in a literal way. Starting your marketing off with “Once upon a time…” is only going to appeal to a select few.
But it is possible, and recommended, to tell a story by directly using your visuals. And it doesn’t have to be a complicated story. In fact, the simpler, the better. There’s not really any need to craft a compelling narrative beyond, “This person uses this product, and here is how they benefited.”
Everyone loves a happy ending, even if it’s just in their marketing.
In terms of quick tricks to grab attention, smart use of color is probably the most often recommended for visual design. After all, we often react to colors without even really taking the time to think about them; they tend to elicit an emotional reaction of some kind, as well.
The psychology of color tells us how the majority of people tend to react to certain colors. Red, for instance, is one of the most motivating, dynamic colors. That’s why red is so often used to get attention.
But for eye-catching colors, simply using a preponderance of a certain color, even if it is dynamic, isn’t really enough. Using too much of one color is potentially more likely to turn someone’s eyes away, rather than attract them.
The best way to use color to get attention is to include a pop of bright color along with accents, and thorough use of auxiliary colors like white, black, and gray as well. It takes caution and care to enhance the visual and avoid overwhelming the viewer.
Here’s a sad fact: people don’t really like to read. In fact, it’s much more likely that your viewers will simply look at the images and graphics included in your marketing, and base their impression on that alone.
But if you want to maximize the chances that your audience will actually be drawn into reading the textual content, then here are a few tips:
- Use highly legible, user-friendly fonts.
- Combine a few fonts together, including a heavier weight and a lighter weight.
A combination of typefaces is immediately more interesting and visually appealing than a single typeface on its own.
Include a Call to Action
Calls to action, or CTAs, are a common sight in marketing, but they don’t have to be as blatant as “Buy now!”
It may be something like, “Get your free product now!” Or, for social media, it could be as simple as posting a trending hashtag, which in itself is an invitation for the viewer to repost or share and do the same. Because we are social animals, and love to be part of a trend, this is an effective way to both get the attention of your viewer and to involve them in marketing.
Brand Your Visuals
A final way to enhance your visual marketing and get your audience’s attention is to focus on branding. Include the name of the business, the company logo, the tagline, or some other aspect of branding within the marketing.
This helps to identify the marketing even without logos and brand marks, allowing customers to gain a sense of familiarity with the design. It also promotes the brand personality and aesthetic, adding each piece of visual marketing to a well-designed whole.
It’s true that there are a lot of pieces of marketing out there vying for the limited attention span of the audience. But there are definitely ways that you can up your game, and increase the likelihood of catching — and keeping — the interest of your viewers.
Sabrina Jackson is a content writer with experience in web content, blogging, sales copy and more. She writes with a passion to match her coffee color. Her favorite pass time is trying out new and unique tongue twisters.
Change is a good thing…
I am proud to announce that RyCOM Creative has acquired Skragglies, a local digital marketing company. Skragglies clients should be optimistic about the change, with RyCOM’s graphic design, printing, photo/video, consulting, PR and branding services being added to the existing digital marketing services already offered by Skragglies.
The acquisition comes after Justin Skaggs approached RyCOM with health concerns and a need to step away from the industry. Although Skragglies was considered a competitor of our’s, we had worked on many projects together in the past, so this move makes a lot of sense for everyone involved.
RyCOM offers all of the services that Skragglies had been delivering to clients. This means that all existing Skragglies clients will not see any change in available services due to the acquisition. We actually foresee an improvement in service levels and responsiveness. Although the Skragglies name will slowly transition out, we can ensure all of our clients that the local, personal service they received from Skragglies will continue with RyCOM.
We are still in the transition phase, working with Skragglies clients to get them into the RyCOM family. During the transition, we are asking that any current Skragglies clients book a time to come in to meet the RyCOM team and discuss all the ways we can help you get more…
I am really excited about this next phase in the RyCOM story. We faced a fork in the road back in 2017 – Shoot for a national audience and automated growth path or to invest in our community and grow locally. We chose our community. This is the next step in that process.