Its always nice when a client appreciates and likes the work we do. Its really nice when our work actually nets our clients a positive outcome. It feels even more excellent when other professionals in your industry say you’ve done well.
Not to down on our clients or anything, but they hire out marketing & design because they know that we know better. The members of the American Advertising Federation – marketing is their thing. They know design, good and bad. This is what makes receiving an award from them really cool.
This year, RyCOM won a Silver Addy Award for the work we did on the Rockton Christmas Walk. Starting in late 2014 and working throughout 2015, we updated the Christmas Walk brand and marketing materials, plus we made a couple feature videos. Our work fundamentally changed the way the Walk reached existing and potential visitors, and how event information was delivered to the general public.
When we took over the marketing of the Walk in 2014, it was clear to see that they way they approached marketing and advertising was very old school, and very costly. With a ton of money being spent on TV and Radio advertising, and very little left over for any socially minded marketing. The first thing we did was modify the event listing, and how visitors find events. In previous years, they would print thousands of brochures, and hand them out via local businesses. Well – not all of them, they were throwing away nearly 2000 of them every year, and these are the ones they didn’t even open. Not counting what was left over throughout town, or handed out and dropped in the trash.
So – we eliminated the brochure, and created a new mobile friendly website for events, sponsors, and entry forms. We established a standard system for event listings across town in a poster format, and brought in sidewalk signs that were on display throughout the weekend, with a big, bold map and events list. All the print materials we redesigned in a new color scheme and layout that was easier to follow, and cost less to print.
We then focused our efforts on reaching potential visitors, and bringing back the regulars. RyCOM worked with area leaders and business owners to create a simple video about what the Walk means to Rockton. This video spread throughout facebook quickly, leading to the highest sponsorship numbers the Walk has seen in years – and an increase in partner events.
During the 2014 Walk, we filmed a ton of events. We used this footage to create a nostalgic video that showcased the quaint, home town feeling that you get with the Rockton Christmas Walk. By using these videos before the 2015 Walk, coupled with the new website, the Walk saw a huge increase in exposure, attendance, and profits.
Receiving the award for our work with the Christmas Walk, is pretty sweet. Knowing that our work has such a huge impact on family tradition, and the Stateline Community, makes us proud and honored. Thank you to the American Advertising Federation for acknowledging this work with the Silver Addy. Who knows, maybe its the first of many to come – I hope.
There are millions of people spending billions of dollars online but you still earn customers just one at a time.
There’s a lot of money to be made online. In 2014, more than $300 billion dollars was spent online according to The Internet Retailer. The Internet offers opportunity.
Getting some of those dollars isn’t as simple as showing up, however. Having an online presence is the first step, but you have to convince leads why they should do business with you. You will need a solid digital marketing plan.
There are a lot of strategies floating around the interwebs that sound solid and smart, but won’t grow your business. These myths have been passed around like they’re the only way to market online. Here are three myths—that on their own—aren’t enough to…
Read more at the source: You Won’t Grow Your Business Relying on These 3 Marketing Myths
Our clients understand the power of good marketing. However, there are many businesses that either don’t see the value in good marketing, don’t know how to market themselves, or they think they do, and fail.
Understanding the basic idea that people are looking for a personal connection, and that appealing to a specific target market is key to success – and will lead to high returns.
Don’t just take it from me. We think this story is a perfect example of what targeted marketing can do.
In 1998 Burger King announced the Left-Handed Whopper as an April Fools Day prank.
A full-page ad was taken out in USA Today announcing the Left-Handed Whopper (LHW) for the 32 million Americans who predominantly use their left hand. The ad assured people that it used the exact same ingredients as a traditional whopper, but they were all rotated 180 degrees.
Amazingly enough, this marketing stunt worked – and thousands of gullible customers walked into Burger King requesting a LHW. Later on, BK released a press release a statement having to clear up the confusion. They even reported that many people were aksing at the counter, in all seriousness, if they indeed had the “right handed version”, and not the new “left handed” one.
That is right. A clear April Fools Day prank, marketed towards people with Left Handedness, drove huge sales to the point where BK needed to clear up the confusion so they could relieve the congestion of so many customers.
Something else to take away from this story: People can be really, really stupid.