From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Building a brand from scratch is a daunting challenge. For any of us who have started a company or worked in a startup environment, this is no secret. Startups are often challenging much bigger, well-entrenched competition, meaning long hours, creativity, and a massive budget are needed to steal market share and successfully grow.Long hours and creativity can be achieved no matter your circumstances, but not every new brand is able to rely on a massive marketing budget. In the case where resources are scarce, which is not unusual for new brands, how can you work to build your brand effectively?
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This time of year there are millions of people making New Year’s Resolutions that will set the stage for a better year to come. Everything is fair game: quote smoking, lose weight, get a new job, etc. Problem is, many people set resolutions that are either out of reach, or the just don’t put action to their plans. This doesn’t have to be you. You can set some resolutions that can make a real difference in the new year, and that are obtainable too.
Here is a list of some things you can do for your business in the New Year that will immediately improve your marketing:
Spend Less Money On Traditional Advertising
We recently took over marketing for a local event. By cutting ad expenses by over 60%, and redirecting the remaining funds, we were able to increase attendance and social engagement while saving thousands of dollars.
Too much money is wasted away in TV, radio and print advertising. It makes me sick to think of the wasted efforts. How can you expect to see ROI when its next to impossible to target your audience, let alone track how well your ad worked in generating leads? Seriously, Its not 1990 anymore. Your advertising budget can be seriously trimmed by giving a serious look at how much ROI you are getting through your TV, radio and print ads.
I resolve to spend less money on traditional advertising, because I hate wasting money.
Spend More Time & Money on Brand Management
This may sound counter productive – but it works. If you spend less money on things that don’t work, you can take some of the available funds and invest on proper brand management. Most marketing fails because it doesn’t have any real message behind it. When your marketing fails to connect your audience to your brand, you are wasting money.
By investing into your brand identity you build a stronger foundation that future marketing can build on. When all others are constantly trying to find something that works, your solid brand will be turning people into loyal customers. Its kinda like putting your marketing on cruise control. Set the path straight and keep the car on the road – you will get to your destination.
I resolve to focus more time and money on my company’s brand identity
Let A Professional Do It
Honestly, the best business owners know they can’t do everything. You wouldn’t let a mechanic program your network, so why would you expect to manage your marketing to its highest potential? Most business owners fail to realize that marketing is suppose to appeal to a mass audience, not to your own personal tastes. You do what you do well – keep doing that. Let the marketing people worry about the marketing.
Allowing a professional marketing firm to manage your marketing & advertising could be the difference between success and failure, and could even save you money while improving your overall ROI.
I resolve to let go of total control and allow a professional marketing manager to take my company to the next level.
This New Year, I challenge you to seriously look at how your marketing has been working out. You may not even have a way to know – which is the biggest sign that its not working. Remember, there is always room for improvement, and these 3 resolutions could really be the key. If you need help making any of this happen, schedule a Free consultation with us.[button-big type=”3″ color=”800000″ url=”/contact” label=”Contact RyCOM today” ]