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Can Artificial Intelligence Design a Better Logo Than You?

This is a great write up about the difference between a shortcut computer generated logo, and a professionally designed logo by an experienced firm.

In the late 1980s my then local Chinese takeaway inexplicably got a ‘Make your own business card’ machine. As a curious child, not yet set on a future design path, I can remember flicking through all the possible combinations of type and image whilst waiting for my food, having a clear idea of what my red serif type on white card, with an artist’s palette in the corner would look like if only I could raise the required funds.

Thirty years later for those looking to short-cut their brand identity in a cost-effective manner we have a new service entitled Logojoy. Their website proudly states, “By using artificial intelligence, genetic algorithms, and a few other fancy technologies, we’re empowering everyone to design their own logo.” What is this fancy technology they talk of? More importantly, what is a ‘genetic algorithm’ and does it make good logos?

There’s only one way to find out and that’s get my own logo commissioned. I went through the process signed up and got designing.

As the owner of a branding agency I thought we should run this against our own visual brand and its simple ingredients of a face, some typography and a strap line. You start your design journey by… read more by visiting the source

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You Won’t Grow Your Business Relying on These 3 Marketing Myths

There are millions of people spending billions of dollars online but you still earn customers just one at a time.

There’s a lot of money to be made online. In 2014, more than $300 billion dollars was spent online according to The Internet Retailer. The Internet offers opportunity.

Getting some of those dollars isn’t as simple as showing up, however. Having an online presence is the first step, but you have to convince leads why they should do business with you. You will need a solid digital marketing plan.

There are a lot of strategies floating around the interwebs that sound solid and smart, but won’t grow your business. These myths have been passed around like they’re the only way to market online. Here are three myths—that on their own—aren’t enough to…

Read more at the source: You Won’t Grow Your Business Relying on These 3 Marketing Myths

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the power of marketing
The Power of Marketing

Our clients understand the power of good marketing. However, there are many businesses that either don’t see the value in good marketing, don’t know how to market themselves, or they think they do, and fail.

Understanding the basic idea that people are looking for a personal connection, and that appealing to a specific target market is key to success – and will lead to high returns.

Don’t just take it from me. We think this story is a perfect example of what targeted marketing can do.

In 1998 Burger King announced the Left-Handed Whopper as an April Fools Day prank.

A full-page ad was taken out in USA Today announcing the Left-Handed Whopper (LHW) for the 32 million Americans who predominantly use their left hand. The ad assured people that it used the exact same ingredients as a traditional whopper, but they were all rotated 180 degrees.

Amazingly enough, this marketing stunt worked – and thousands of gullible customers walked into Burger King requesting a LHW. Later on, BK released a press release a statement having to clear up the confusion. They even reported that many people were aksing at the counter, in all seriousness, if they indeed had the “right handed version”, and not the new “left handed” one.

That is right. A clear April Fools Day prank, marketed towards people with Left Handedness, drove huge sales to the point where BK needed to clear up the confusion so they could relieve the congestion of so many customers.

Something else to take away from this story: People can be really, really stupid.

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