Can Artificial Intelligence Design a Better Logo Than You?

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logojoy

This is a great write up about the difference between a shortcut computer generated logo, and a professionally designed logo by an experienced firm.

In the late 1980s my then local Chinese takeaway inexplicably got a ‘Make your own business card’ machine. As a curious child, not yet set on a future design path, I can remember flicking through all the possible combinations of type and image whilst waiting for my food, having a clear idea of what my red serif type on white card, with an artist’s palette in the corner would look like if only I could raise the required funds.

Thirty years later for those looking to short-cut their brand identity in a cost-effective manner we have a new service entitled Logojoy. Their website proudly states, “By using artificial intelligence, genetic algorithms, and a few other fancy technologies, we’re empowering everyone to design their own logo.” What is this fancy technology they talk of? More importantly, what is a ‘genetic algorithm’ and does it make good logos?

There’s only one way to find out and that’s get my own logo commissioned. I went through the process signed up and got designing.

As the owner of a branding agency I thought we should run this against our own visual brand and its simple ingredients of a face, some typography and a strap line. You start your design journey by… read more by visiting the source

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As President of RyCOM Creative Corp, Ryan has worked with hundreds of clients on projects of all sizes. His expertise in Marketing has led to countless gains in lead generation, incremental sales, and brand development.