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The Definitive Marketing Comparison

It’s no secret that Digital Marketing is taking over as the go to advertising medium around the world. With newspaper and magazine subscriptions shrinking, print ads don’t give the kind of return they use to. Then there’s internet TV and DVR eliminating a huge chunk of TV commercial viewership.

Of course, that’s not to say that traditional marketing is useless. It may not be what it use to be, but it still has its place. Businesses are still spending money on traditional, and it actually covers the majority of ad spend worldwide. However, this could mean that traditional is just that much more expensive, and ad spend doesn’t always result in a return.

So – we came up with a quick comparison for you. Hopefully, this will help you see the main differences between traditional and digital marketing. Then you can make a decision, after a consult with a professional marketing firm, about which path is best for your marketing goals.

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Can Artificial Intelligence Design a Better Logo Than You?

This is a great write up about the difference between a shortcut computer generated logo, and a professionally designed logo by an experienced firm.

In the late 1980s my then local Chinese takeaway inexplicably got a ‘Make your own business card’ machine. As a curious child, not yet set on a future design path, I can remember flicking through all the possible combinations of type and image whilst waiting for my food, having a clear idea of what my red serif type on white card, with an artist’s palette in the corner would look like if only I could raise the required funds.

Thirty years later for those looking to short-cut their brand identity in a cost-effective manner we have a new service entitled Logojoy. Their website proudly states, “By using artificial intelligence, genetic algorithms, and a few other fancy technologies, we’re empowering everyone to design their own logo.” What is this fancy technology they talk of? More importantly, what is a ‘genetic algorithm’ and does it make good logos?

There’s only one way to find out and that’s get my own logo commissioned. I went through the process signed up and got designing.

As the owner of a branding agency I thought we should run this against our own visual brand and its simple ingredients of a face, some typography and a strap line. You start your design journey by… read more by visiting the source

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Creative Forces Join For Added Awesome!

Businesses in the greater Rockford area and beyond can now look forward to a new duo in their midst. We have joined forces with Creative Waters Design to bring businesses added benefits in the field of marketing, design and advertising. The combined forces of our 2 companies bring added bonuses to our clients.

Monique Weaver, sole proprietor of Creative Waters, has been servicing clients locally for some time now under the Creative Waters brand. Going forward, all of Monique’s work will be in partnership with RyCOM, offering her clients the added services beyond graphic design and PR management.

This partnership is an example of our shared mission to do what is best for our clients. Monique brings added perspective and creativity to the table. This added level of awesomeness is an immediate benefit to RyCOM and Creative Waters clients.

  • Ryan Rydell, President – RyCOM

Not much will change as it relates to our clients daily relations, except now you will have even more creative juices flowing, and even faster turn around times on projects. Not that you needed it – but hey – we are all about over delivering.

It is the right time for Creative Waters to merge with RyCOM. We can offer our clients so much more and provide them with essential services that can grow their businesses.

  • Monique Weaver

So – long story short, Creative Waters lives on under the RyCOM roof. Its pretty exciting. You should probably swing by the office and chat with us about it sometime.

 

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