It’s no secret that Digital Marketing is taking over as the go to advertising medium around the world. With newspaper and magazine subscriptions shrinking, print ads don’t give the kind of return they use to. Then there’s internet TV and DVR eliminating a huge chunk of TV commercial viewership.
Of course, that’s not to say that traditional marketing is useless. It may not be what it use to be, but it still has its place. Businesses are still spending money on traditional, and it actually covers the majority of ad spend worldwide. However, this could mean that traditional is just that much more expensive, and ad spend doesn’t always result in a return.
So – we came up with a quick comparison for you. Hopefully, this will help you see the main differences between traditional and digital marketing. Then you can make a decision, after a consult with a professional marketing firm, about which path is best for your marketing goals.